What are welcome messages anyway? Are they so important that somebody would put together a whole blog post on them? Well, they are. And when used smartly, welcome messages become a truly powerful marketing tool. After the user has finally converted – subscribed or created an account with you – it seems that your job is done. You’ve got yourself a new customer, so why bother sending a welcome greeting message? Wrong. A welcome message can seal the bond. It’s the same as a “Can I help you?” that you hear when you enter a shop. Even if there’s no help needed, you are being attended to and feel important. What are welcome messages anyway? Are they so important that somebody would put together a whole blog post on them? Well, they are. And when used smartly, welcome messages become a truly powerful marketing tool. After the user has finally converted – subscribed or created an account with you – it seems that your job is done. You’ve got yourself a new customer, so why bother sending a welcome greeting message? Wrong. A welcome message can seal the bond. It’s the same as a “Can I help you?” that you hear when you enter a shop. Even if there’s no help needed, you are being attended to and feel important.

Are they so important that somebody would put together a whole blog post on them? Well, they are. And when used smartly, welcome messages become a truly powerful marketing tool. After the user has finally converted – subscribed or created an account with you – it seems that your job is done. You’ve got yourself a new customer, so why bother sending a welcome greeting message? Wrong. A welcome message can seal the bond. It’s the same as a “Can I help you?” that you hear when you enter a shop. Even if there’s no help needed, you are being attended to and feel important.